Go Where The Readers Are: 2 Easy Traffic-Building Tactics

Posted in Building Traffic, Increasing Revenue on April 24th, 2009 by Tom Chaffee – Be the first to comment

readersthumbGiven the economic climate, and all the hype surrounding the social web – here are two simple recommendations that cost nothing. Which certainly makes your ROI easy to calculate …

Staying Motivated In Difficult Times

Posted in Sales & Marketing on April 16th, 2009 by Kathi Simonsen – 2 Comments

Are too many clients saying they have no budget? Are you getting half the orders for twice the work? Are your clients choosing Internet ads for one third the price of your print ads? You know everyone is in the same situation but that isn’t calming your bosses’ nerves. How [...]

Using Metadata For Profit

Posted in General Musings, Increasing Revenue on January 11th, 2009 by Tom Chaffee – Be the first to comment

metadatathumbCall it metadata, meta data or meta-information … what is the difference and why does it matter? The name does not matter – but the concept matters if you like to make money with your publications online …

Amazing How a Little Search Engine XML Sitemap Can Help Your Site!

Posted in Building Traffic, Increasing Revenue on January 9th, 2009 by ePublishing – 1 Comment

sitemapthumb1It was just over a year ago when I launched a site for a client that had no concept just how much traffic can be drawn to their site by having a Search Engine XML Sitemap in place …

Comcast To Control SIPA Content?

Posted in General Musings on January 8th, 2009 by Tom Chaffee – Be the first to comment

comcastthumbLast October 1st, Comcast, one of the country’s largest ISP’s, began capping bandwidth at 250 GB per month for its residential customers. Two violations and they will shut you off forever, no questions asked. While I do not want to paint as bleak a picture as the celebrated cognoscenti who believe that this move is “the end of the Internet as we know it”, this does represent a quantum shift…